Agenda July 10-11, 2008 San Francisco SOCIAL NETWORKING INDUSTRY CONFERENCE

4 Weeks to go before SocialDiscovery2008

Social Networking Industry Conference sponsors‡ the National Center for Missing & Exploited Children (NCMEC). The NCMEC looks for missing children.

2008/SF/SNC

Thursday - Thursday - July 10, 2008 Fischer Rooms East & West Mission Bay Conference Center at UCSF

08:00 AM	-=-=-=-=-	Registration / Exhibit Hall opens

08:20 AM	Marc Lesnick (The Conference Organizer)	Opening remarks

08:30 AM	Britt Selvitelle (Senior Engineer) Twitter	What's Love Got to Do with It? Why coming up with an idea that users love isn't enough

09:15 AM	Mark Brooks (Editor) Social Networking Watch	Mobile & Business Social Networking Primer

09:45 AM to 10:45 AM	-=-=-=-=-	Networking Break (Robertson Auditorium Room)

11:00 AM	Steve "Woz" Wozniak (Inventor & Co-Founder Apple Computers) Woz	Chat on the New World of Mobile Social Networking
12:00 PM to 01:30 PM	-=-=-=-=-	Lunch Break (Bank of America Terrace)

WORKSHOP A Fisher Room East Mission Bay Conference Center at UCSF	WORKSHOP B Fisher Room West Mission Bay Conference Center at UCSF

01:30 PM Randy Atkins (Chief Knowledge Officer) U.S. Air Force Toby Vann (Executive Director of Social Media) Roundarch Social Media and the Military	01:30 PM Steve Ennen (Director of Business Development) Neighborhood America The Real World of Social and Mobile Communities: Results Driven Enterprise Social Networks

02:00 PM Karen Leavitt (CMO) Mzinga Building and Sustaining a Business Social Networking Culture	02:00 PM Eric Perelshtein (Account Director) Sybase 365 Bringing Mobile Messaging into Social Media

02:30 PM Daniel Brusilovsky (President/CEO & Founder) Teens in Tech Network Social Networks: A Teens Perspective	02:30 PM Josh Gray (International Media Executive) PerfSpot Begin With the End in Mind: Smart Widget Marketing in Social and Mobile

03:00 PM
to
03:30 PM

-=-=-=-=-

Networking Break
(Robertson Auditorium)

EXHIBITOR SEMINAR SERIES I
Breakout Room 1
Mission Bay Conference Center at UCSF

01:30 PM
Litle & Co.
(Platinum Sponsor)
Product Showcase: Litle & Co.

02:30 PM
Userplane
(Silver Sponsor)
Product Showcase: Userplane

WORKSHOP A Fisher Room East Mission Bay Conference Center at UCSF	WORKSHOP B Fisher Room West Mission Bay Conference Center at UCSF

03:30 PM Dr. Sukh Grewal (Manager, SupportCentral Project) General Electric (GE) Adam Denison (Coordinator, Social Media Communications) General Motors (GM) How Fortune 100 Companies are Embracing Social Networking Applications	03:30 PM J�rg Heuer (Senior Manager) Deutsche Telecom Dietmar Krueger (Deutsche Telecom Laboratories) Deutsche Telecom Advertising is not Enough - Is there a way telcos and SNS can create more value together? 04:00 PM Javed Chaudry (Director, Product Marketing) Motorola Opportunities for the Mobile Industry to Enhance the Consumer's Social Networking Experience 04:30 PM Vivian Lee (DVP of Marketing) JuiceCaster Mobile Social Networking - A Global Opportunity

EXHIBITOR SEMINAR SERIES I
Breakout Room 1
Mission Bay Conference Center at UCSF

03:30 PM
Sybase365
(Silver Sponsor)
Product Showcase: Sybase365


08:00 PM	-=-=-=-=-	Litle & Co Cocktail Reception: For all Registered conference attendees & Litle & Co guests (Complimentary Hors D'ouvres & 2 Drink Tickets) Location: Il Massimo 441 Washington Street San Francisco Tel: (415) 834 0290

10:30 PM	-=-=-=-=-	End of Day 1


Register before May 31 and save $400!

Friday - July 11, 2008 Atrium Mission Bay Conference Center at UCSF
SESSION A Fisher Room East Mission Bay Conference Center at UCSF	SESSION B Fisher Room West Mission Bay Conference Center at UCSF

09:00 AM Clara Shih (Founder) Faceforce Enterprise Mashups: How Facebook is Changing Sales and Marketing	09:00 AM Christine Perey (Research & Consulting) Perey Research & Consulting Mobile Social Networking Market Research: Predictions from the eye of the Speeding Storm


09:45 AM to 10:30 AM	-=-=-=-=-	Networking Break (Robertson Auditorium Room)

SESSION A Mission Bay Conference Center at UCSF Mission Bay Conference Center at UCSF	SESSION B Mission Bay Conference Center at UCSF Mission Bay Conference Center at UCSF

10:30 AM Rawn Shah (Best Practices Lead) IBM, Software Enabling Many Different Social Perspectives and Uses Within and Beyond an Enterprise	10:30 AM Peter Pezaris (CEO) Multiply, Inc. Wireless: The Future of Social Networking

11:00 AM Michael Wilson (CEO and Founder) Small World Labs Majid Abai (Chief Executive Officer) Pringo Jim Edgett (Client Solutions Manager) Optaros Software & Social Platforms Delivering Web 2.0 Next Generation Portals to the Enterprise	11:00 AM Anne D'Angelo (Director of Marketing Communications) Gemini Mobile The Mobile Advertising Problem: Successfully Targeting Consumers

	11:30 AM Giles Richter (CEO) Mowave How important is wireless/mobile for social networking? Case Studies from the Global Market

EXHIBITOR SEMINAR SERIES I
Atrium
Mission Bay Conference Center at UCSF

12:00 PM
to
01:30 PM

-=-=-=-=-

Lunch Break
(Bank of America Terrace)

WORKSHOP A Mission Bay Conference Center at UCSF, Fisher Room East Mission Bay Conference Center at UCSF	WORKSHOP B Mission Bay Conference Center at UCSF, Fisher Room West Mission Bay Conference Center at UCSF

01:30 PM Christopher S. Rollyson (Managing Director) CSRA Inc. Using Social Networking for Enterprise Process Innovation	01:30 PM Paul Remer (CEO) Keibi Inc. Keith Crowell (Director, Product Evangelist) Piczo Case Study: Protecting Members, Protecting Brands: Best Practices for Alleviating the Risks of UCG in Social Media
02:15 PM Antony Brydon (Former CEO and Founder) Visible Path Jim Fowler (CEO) Jigsaw Brandon Duncan (Director of Engineering) Linked-In Business Social Networking, The Changing Nature of Data [Panel session] (moderated by Christopher S. Rollyson, Managing Director, CSRA Inc.)	02:15 PM Michael Jones (CEO) Userplane Sven Strohband (Associate) MDV Round table Discussion: Current Investor Market for Mobile and Business Social Networking

EXHIBITOR SEMINAR SERIES I
Breakout Room 1
Mission Bay Conference Center at UCSF

03:00 PM to 03:30 PM	-=-=-=-=-	Networking Break (Robertson Auditorium)

	FINAL PANEL SESSION Mission Bay Conference Center at UCSF, Atrium - Mission Bay Conference Center at UCSF

03:30 PM	Britt Selvitelle (Senior Engineer) Twitter Dr. Sukh Grewal (Manager, SupportCentral Project) General Electric (GE) Eric Perelshtein (Account Director) Sybase 365 Antony Brydon (Former CEO and Founder) Visible Path Rawn Shah (Best Practices Lead) IBM, Software Mark Brooks (Editor) Social Networking Watch Javed Chaudry (Director, Product Marketing) Motorola Brandon Duncan (Director of Engineering) Linked-In	Mobile , Business and Enterprise Social Networking - Issues from Executives and Management


05:00 PM	-=-=-=-=-	Conference Adjourns

Register before May 31 and save $400!